This term encompasses “unconscious cognitive biases and other faulty tendencies in perception, memory, and judgment” (Wondrak, 2014). One obstacle on this path is the so-called unconscious bias. This is the only way to create successful teams that reflect the society in which they operate, and this has an impact on various facets of company success, such as product performance, customer loyalty, reputation, etc. Irrelevant characteristics, such as age, gender, and social or ethnic origin, should be left aside. This lays the foundation for sustainable corporate success.Įffective personnel selection therefore means identifying the right candidates based on the factors that really lead to job satisfaction and success (Kersting & Ott, 2016).
Recruiting (HR) is the key place to build more diversity in the company. Recruiting is where company success is determined Retention, motivation and loyalty are increased, while fluctuation (job changes) is actively counteracted (Chamberlain, 2016). More diversity significantly improves the relationship with employees. In addition, 78% of employees consider it more important to work in a diverse environment than to receive a higher salary (Stepstone, 2020). Diverse companies are more attractive places to work and are preferred by applicants (Daugherty & Chowdhury, 2019). For example, diverse teams are up to 36% more likely to be profitable than average (McKinsey, 2015). One thing is clear: Building diversity in the company has only advantages.
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